One of the ways to increase your website revenue is to know where people are entering and leaving your site.
In Google Analytics, one of the metrics they provide is Bounce Rate. The bounce rate is the percentage of users that land on a page on your site and then leave without visiting another page.
For those visitors that don’t leave your page after that first visit, it is also very valuable to know how they navigated the various pages of your site.
In the past, I use to set up Goal Funnels within Google Analytics to track this interaction and determine where people are dropping out of the sales funnel.
When your marketing is content based, that becomes much more difficult.
Here is a video of the new Google Analytics Visitor Flow report showing what pages your visitors see and where they drop off.