httpvh://www.youtube.com/watch?v=sZ1t2nNalJE

In this video Kevin talks about how he is using Google Analytics to track conversions on an eCommerce site.  The Google Analytics Goal Funnels help track shopping cart abandonment.  By using this data, you can reduce the abandonment rate and increase your revenue.

He also talks about tracking conversions by traffic source.  This tracking lets you determine whether or not your paid ad campaigns are profitable and eliminate campaigns that are not producing revenue reducing your overall ad costs.

Learn More About Improving Your Tracking And Conversions
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